Just over a month after launching their highly successful Window Shop, Sportsgirl are at it again, this time bringing customers a new online experience which will feature digital mirrors in a number of Sportsgirl stores over the next coming months with SocialEyes.
Sportsgirl will use Socialeyes as an interactive display system that will allow customers to take photos of themselves in their potential new outfit, using a reflective digital mirror located in the fitting room. Using the mirrors’ touch screen technology, the customer can then share the photo directly to their own Facebook or Twitter page, where they can receive feedback on their outfit.
As well as a social media tool, SocialEyes will also helps improve the in-store experience by connecting to Sportsgirl’s online shop, allowing customers to purchase items online if they wish to have it delivered to their home, or if their correct size is unavailable in store.
The Sportsgirl Interactive Mirror launches today at the newly renovated Chapel Street Store, with more locations to be announced.